Case Study: YRC Worldwide boosts email engagement with emfluence

YRC Worldwide - Customer Case Study

YRC Worldwide, a large North American transportation and logistics company, wanted to improve the visibility of its logistics intelligence content and turn it into a lead-generation and thought-leadership resource. The team needed a minimalist email format that was easy to browse and share, while also minimizing disruption to their existing workflow. emfluence helped support this effort using the emfluence Marketing Platform and its API.

emfluence built a custom solution that integrated YRC Worldwide’s website CMS with the emfluence Marketing Platform, allowing content managers to click a button to automatically create and schedule email campaigns from newly published articles. The workflow also enabled separate emails for internal stakeholders and external subscribers, with built-in validation to check for bad links and duplicate drafts. The results included a 43% average monthly increase in subscriber growth, an 80% better open rate, and a 5x better click rate versus historic averages.

YRC Worldwide