Case Study: YRC Freight boosts account creation with emfluence email nurture campaign

YRC Freight boosts account creation 14.7% with emfluence

YRC Freight, a large less-than-truckload freight shipping company, faced the challenge of converting users of its free online quote tool into registered account holders. Many users were unaware of the benefits of an account, which included discounted rates and time-saving features. YRC Freight partnered with emfluence for email strategy to create a targeted nurture campaign aimed at this audience.

With the emfluence Marketing Platform, a two-part automated email campaign was implemented. The first email was a visually rich HTML message sent the day after a quote, and a second text-based email followed two days later. This solution from emfluence capitalized on user engagement and clearly communicated the value of account creation. The campaign was highly successful, driving a 14.7% increase in accounts created and achieving a 39.5% unique open rate.

YRC Freight