Case Study: YRC Freight achieves 136% ROI with emfluence Marketing Platform

YRC Freight Accelerated Service Launch Campaign

YRC Freight, a major less-than-truckload shipping company, launched a new accelerated freight delivery service nationwide and needed to generate leads, acquire new customers, and convert booked shipments for the new offering. emfluence supported the effort with its marketing platform and targeted paid search and email-driven promotion.

emfluence implemented a relaunch strategy that combined website optimization, content and navigation updates, multi-channel ad placements, retargeting, custom remarketing audiences, paid search across AdWords Search & Display/Remarketing, LinkedIn, and Salespider, plus segmented email announcements. The 3-month campaign delivered 6.2 million impressions, a 3% total conversion rate, 17.4% conversion from retargeted ads, 236% return on ad spend from paid media, 3,594% ROI from remarketing, and 136% overall ROI.

YRC Freight