Case Study: Uinta Brewing Builds a More Targeted Lime Pilsner Audience with emfluence

Uinta Brewing Company Lime Pilsner Awareness Campaign

Uinta Brewing, founded in 1993 in Salt Lake City, wanted to boost awareness for its new Lime Pilsner during peak summer beer sales and reach both loyal followers and new “dual consumer” audiences who drink craft and domestic beers. The company partnered with emfluence and its marketing platform to launch a targeted social media campaign that could also help define the best audience for future Lime Pilsner promotions.

emfluence ran paid Facebook and Instagram ads for six Fridays over the summer, using multiple creative formats including video, user-generated content, and brand imagery, with weekly audience refinements based on engagement. The campaign generated 1.73 million impressions, 1.28 million unique reach, a 50% video ad view rate, and 5,032 click-throughs to Uinta’s Where to Buy page, while narrowing the potential audience from 25 million to 5.5 million and cutting 78% of non-relevant targets.

Uinta Brewing