Case Study: The Roasterie boosts holiday sales with emfluence Digital Marketing

The Roasterie Holiday Email Campaign

The Roasterie, a Kansas City specialty and direct trade coffee company, wanted to use email marketing to boost online sales during the November and December holiday season. Although they were already a long-time emfluence Marketing Platform client, they had not previously included email in their holiday marketing strategy.

emfluence built a 13-part holiday email campaign for The Roasterie, including branded responsive templates and a seasonal cadence focused on products, tour experiences, gift sets, and Cyber Monday offers. The campaign sent 250,888 emails and delivered a 23.3% increase in profit and a 24.4% increase in online orders versus the prior year, with the Cyber Monday email driving The Roasterie’s best online sales day ever.

The Roasterie