Case Study: The Roasterie boosts Cyber Monday sales with emfluence Digital Marketing

The Roasterie - Customer Case Study

The Roasterie, a Kansas City specialty and direct trade coffee company, wanted to outperform the success of its 2017 Cyber Monday email campaign. After an award-winning previous year, the customer turned to emfluence and its marketing platform to drive even stronger holiday sales and orders in 2018.

emfluence helped The Roasterie refine its Cyber Monday campaign with slightly updated email creative, two emails sent three days apart, an extended free-shipping offer for the full weekend, and website promotion of the sale. The results were strong: November sales rose 28% year over year, November orders increased 36%, and total 2018 orders were up 6.5% compared to 2017.

The Roasterie