Case Study: ScriptPro boosts JFPS Conference engagement with emfluence

ScriptPro JFPS Conference Sponsored InMail Promotion

ScriptPro, a provider of more than 200 pharmacy automation and management system products, needed a way to drive booth traffic and awareness ahead of the Joint Federal Pharmacy Seminar (JFPS) Conference, where they were a Premier Sponsor. Working with emfluence, ScriptPro aimed to build buzz around a new robot demo and increase pre-conference engagement among federal pharmacy professionals.

emfluence implemented a LinkedIn Sponsored InMail campaign targeted to federal pharmacy decision makers, promoting demo registrations before the event and the sponsored networking event during the conference. The campaign generated a 54% open rate on 1,459 messages sent and a 9% click-through rate, exceeding the 35% open-rate goal; onsite, ScriptPro saw a 41% year-over-year increase in badges scanned and welcomed 10 additional VIPs.

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