Case Study: Proven Winners reaches 1 billion impressions with emfluence Marketing Platform

Proven Winners Hits a Billion Impressions for Growing Season

Proven Winners, a leading North American plant brand, wanted to reach one billion consumer impressions during the 2018 growing season and expand exposure for its Gardener’s Idea Book. To help achieve this goal, vendor emfluence supported a broad-reaching digital campaign using paid social media, paid search, and display ads.

emfluence implemented a multi-channel strategy across Facebook, Instagram, Audience Network, search, and display, with audience targeting focused on likely gardeners and subscribers. The campaign generated 1,000,421,186 impressions, drove more than 360,000 site visitors, added 2,390 new email subscribers, and increased social-attributed sales by 91.15%, with Facebook emerging as the strongest channel.

Proven Winners