Case Study: Proven Winners drives higher revenue and conversions with emfluence

Proven Winners boosts revenue 284% with emfluence

Proven Winners, the #1 plant brand globally, faced the challenge of driving significant sales during Green Monday, a key online shopping day that falls far outside their peak seasonal planting cycle. The vendor emfluence Marketing Platform was engaged to create a campaign that would generate incremental revenue for their plants during this historically slow period.

emfluence built a multi-touch campaign that included email newsletters, countdown emails, site banners, and cart upsell messaging. They incorporated gamification with tiered rewards to increase purchase values. This solution drove a 284% increase in revenue, a 264% increase in transactions, a 91% spike in conversion rate, and a 6% increase in average order value for Proven Winners.

Proven Winners