Case Study: Nazdar SourceOne Achieves Higher eCommerce Conversions with emfluence

Nazdar SourceOne Increases Conversions with Combo of Paid and Organic Search

Nazdar SourceOne, a large eCommerce supplier of screen and digital printing equipment, inks, and supplies, partnered with emfluence after launching a new eCommerce website. With 17 locations and over 1,000 product variants online, the customer wanted to improve visibility for its products and monthly specials while increasing online sales.

emfluence implemented a combined organic and paid search strategy, including PPC management, site improvements, and keyword tweaks. The results were strong: paid search revenue increased by 199.75% over 12 months, ROAS reached 283%, eCommerce transactions rose by 73.71%, paid search clickthrough rate improved by 103%, and sitewide conversion rate climbed above 5%, helping Nazdar SourceOne meet its eCommerce goals.

Nazdar SourceOne

Jeff Paulic

eCommerce Manager