Case Study: Nazdar SourceOne boosts shopping revenue and ROAS with emfluence

Nazdar SourceOne boosts shopping revenue 29% with emfluence

Nazdar SourceOne, a leading supplier of screen and digital printing equipment, faced significant marketing challenges in 2020. With their budget reduced by $33,000 due to the COVID-19 pandemic and the cancellation of trade shows that previously generated hundreds of leads, generating online revenue from their B2B customer base became even more difficult. They partnered with emfluence to manage their digital marketing campaigns through this period.

emfluence began by establishing strict performance benchmarks to justify continued ad spending. They reworked search campaigns to recapture lost trade show leads and optimized shopping campaigns to target high-value orders. The results were exceptional, with the shopping campaign achieving a 926% return on ad spend, more than double its goal. Other results included a 29% increase in shopping revenue, a 133% increase in leads, and a 342% ROAS from their search campaign.

Nazdar SourceOne