Case Study: Nazdar SourceOne boosts ecommerce performance with emfluence

Nazdar SourceOne boosts ROAS 521% with emfluence

Nazdar SourceOne, a leading supplier of screen and inkjet equipment and supplies, needed to drive online sales for its large inventory of products. They engaged emfluence to implement ecommerce tracking and then create and optimize Google Shopping Ads. A further goal was to increase organic traffic to their product pages to drive additional revenue growth outside of paid campaigns.

emfluence implemented Google Shopping Ads to showcase products and simplify the buying process. They also enhanced organic search by adding product schema, managing redirects, and optimizing sitemap submissions. The results included a 521% return on ad spend, a 24% decrease in average cost-per-click, and a 10% increase in average transaction value. Organic efforts drove a 16% increase in entries to product pages and a 36.88% increase in organic revenue year over year.

Nazdar SourceOne