Case Study: Joe’s Kansas City Bar-B-Que Expands Online Sales with emfluence

Joe's Kansas City Bar-B-Que - Customer Case Study

Joe's Kansas City Bar-B-Que, a world-famous barbecue restaurant, wanted to generate awareness for its new "Send Joe's Bar-B-Que" eCommerce service and drive traffic to its website. Their challenge was to increase site engagement and grow their email subscriber list for future marketing campaigns. They partnered with the marketing vendor emfluence for this initiative.

emfluence provided a comprehensive strategy assessment and a tactical go-to-market plan. The solution involved their strategy, search, web development, and creative teams working together to launch a new website while preserving the brand's iconic essence. The results were significant, including 11,500 unique site visitors in the first 24 hours, a 4.47% eCommerce conversion rate, over 10,000 new email captures, and 2.99 million social impressions. emfluence successfully increased their keyword rankings to number one on Google for major search terms.

Joe's Kansas City Bar-B-Que

Doug Worgul

Director of Marketing