Case Study: Houlihan’s drives new visitor traffic with emfluence’s paid social campaign

Houlihan's - Customer Case Study

Houlihan’s Restaurants partnered with emfluence to launch its first-ever national Special Menu, “INSPIRALIZED,” across 94 locations. The challenge was to build awareness for the low-carb, low-calorie menu and attract new, health-conscious diners who may not have considered Houlihan’s before.

emfluence executed a multi-channel paid social campaign using Pinterest, Instagram, Facebook, and Twitter as part of a broader strategy that also included Paid Search and Search Optimization. The campaign generated 16.3 million social impressions, more than 21,000 website clicks at a $0.50 CPC, and an 88% increase in new visitor traffic from social, including 94% new visitor traffic from Pinterest.

Houlihan's