Case Study: Hallmark Cards, Inc. drives engagement and ticket sales with emfluence

Hallmark Cards, Inc launches a microsite in 20 days with emfluence, driving 90K views

Hallmark Cards, Inc. needed to build and launch a microsite in just 20 days to support ticket sales for its Hallmark Stars Live tour. The challenge involved coordinating with multiple internal teams on evolving design and content requirements while maintaining a polished user experience and brand integrity. They partnered with emfluence to accomplish this.

emfluence built a flexible WordPress site using an iterative development process and close collaboration. They utilized out-of-the-box blocks to meet layout needs efficiently and worked on content setup in parallel to keep the project on its aggressive timeline. The resulting microsite drove significant engagement, attracting 90,000 views and 57,000 active users in its first week, which led to 9,500 clicks to purchase tickets. emfluence successfully delivered the project on time for its scheduled launch.

Hallmark Cards, Inc