Case Study: Hallmark Cards, Inc. launches a custom holiday microsite with emfluence

Hallmark Cards, Inc launches a Christmas microsite in 2 months with emfluence, driving 5 million views

Hallmark Cards, Inc. needed a vibrant digital centerpiece for its Hallmark Christmas Experience event and tasked vendor emfluence with building and launching a polished microsite in just two months. The challenge required tight coordination across multiple teams and the ability to adapt to evolving design and content needs in real time without compromising on quality.

emfluence built a WordPress-powered microsite using an agile process, creating a library of on-brand content blocks for Hallmark's team to use. The solution launched on schedule and successfully captured the holiday magic, resulting in 5 million website views from its launch through the end of the event.

Hallmark Cards, Inc