Case Study: DM Injury Law boosts signed cases with emfluence's data-powered digital marketing

DM Injury Law boosts signed cases 42% with emfluence

DM Injury Law, a personal injury and workers' compensation firm, faced the challenge of improving its return on ad spend in a highly competitive digital advertising landscape. With cost-per-click rates often exceeding $200, the firm needed emfluence to implement a smarter, data-driven strategy to increase signed cases without letting acquisition costs spiral out of control.

emfluence designed an advanced lead generation solution using Enhanced Conversions for Leads and an AI-Optimized Broad Match Strategy. This approach resulted in a 42% year-over-year increase in signed cases and a dramatic 38% decrease in cost per click. Remarkably, the cost per signed case saw only a 3% increase despite a 47% boost in the marketing budget, demonstrating highly efficient scaling.

DM Injury Law