Case Study: Concorde Career Colleges achieves a $1.42M revenue increase with emfluence Digital Marketing

Concorde Career College - Customer Case Study

Concorde Career Colleges, a health care vocational training provider operating 16 campuses across 8 states, needed a better way to convert early-funnel leads into enrolled students. With inquiries coming from many sources, the school’s existing nurture series needed to align more closely with the admissions process and improve engagement throughout the enrollment journey. emfluence supported the effort with its marketing platform and email nurture capabilities.

emfluence helped Concorde revise the email content to be more personalized, redesign the templates for easier reading, and expand the series from three emails to four, creating a ten-day nurture journey. The updated campaign helped drive a 12.4% increase in inquiries, a 1.4% increase in enrollments, and a 0.9% increase in starts, adding $1.42 million in revenue while keeping the marketing budget flat year over year.

Concorde Career College