Case Study: Coleman Equipment boosts ecommerce revenue with emfluence

Coleman Equipment - Customer Case Study

Coleman Equipment, Inc. sells construction, agricultural, and turf equipment online and in stores, and needed to modernize a website that had gone more than 10 years without a redesign. With over a million URLs and complex backend systems, the company also struggled to manage content easily while preserving valuable SEO performance.

emfluence led the 2017 website relaunch using a mobile-responsive design, an API layer to connect existing databases, and an easy-to-use open-source CMS, while also handling SEO migration details like 301 redirects, sitemap updates, robots.txt changes, dynamic metadata, and URL optimization. The new site delivered a 5% increase in ecommerce conversion rates, a 20% increase in revenue, and a 25% increase in average order value, along with better site search and an improved customer experience.

Coleman Equipment