Case Study: Coleman Equipment boosts equipment revenue with emfluence paid media

Coleman Equipment boosts equipment revenue 7% with emfluence

Coleman Equipment, a provider of construction and agricultural equipment, wanted to increase their equipment sales and share of voice against competitors in 2020. They partnered with the vendor emfluence to implement a paid media solution.

emfluence executed a hyperlocal competitor conquesting campaign that targeted users interested in specific competitor brands. This solution drove 1.4 million impressions and 1,932 clicks, ultimately leading to a 7% year-over-year increase in equipment revenue for Coleman Equipment.

Coleman Equipment