Case Study: Centriq Training boosts organic traffic and conversions with emfluence SEO strategy

Centriq Training SEO Strategy Kickstarts Organic Traffic

Centriq Training, a long-time tech training and IT solutions provider, wanted to improve organic search traffic while competing for highly competitive keywords in the IT education space. They also needed a way to better segment keywords and content for two distinct audiences: individuals pursuing new IT careers and corporations seeking employee training. emfluence helped address these challenges through its marketing platform and SEO expertise.

Using keyword targeting, content creation, and technical SEO improvements, emfluence supported Centriq Training in boosting visibility and conversions. The results included a 54.35% increase in organic traffic, a 96.20% increase in new visitors, and keyword rankings that improved by 1,583 positions, with 53 keywords reaching page one. Centriq also saw a 58.82% increase in Contact Us goal completions, a 455.56% increase in Corporate Enroll Now completions, and an estimated $80,375 in ROI from SEO efforts in 2016.

Centriq Training