Case Study: Bushnell Golf achieves high email engagement and pre-orders with emfluence

Bushnell Golf drives 55% open rates with emfluence

Bushnell Golf, an industry leader in golf rangefinders and sports optics, faced the challenge of launching their new high-end Launch Pro personal launch monitor. With a significant price point of $2,999 and potential global supply chain issues, they needed a strategic email campaign from vendor emfluence to generate excitement, reassure loyal customers about the product's quality, and manage expectations around availability.

The solution implemented by emfluence was a highly segmented email strategy targeting golfers who had previously shown strong interest. The campaign nurtured eagerness and a sense of urgency, following a crafted timeline from July through October to build anticipation for pre-orders. The results were outstanding, with the emfluence campaign achieving a 55% average open rate and a 72% open rate on the initial teaser email, leading to immediate pre-order placement and significant email-assisted revenue.

Bushnell Golf