Case Study: Boulevard Brewing Co. Strengthens Subscriber List with emfluence Repermission Campaign

Boulevard Brewing Company - Customer Case Study

Boulevard Brewing Company faced a challenge with its large but unengaged email list of over 20,000 subscribers. The data, some of which dated back to 2005, had been collected from website sign-ups, tours, and online orders but had never been used for marketing, risking high bounce rates and low engagement. The customer turned to the emfluence Marketing Platform to help re-engage this list and clean out outdated information before launching a new email strategy.

The solution from emfluence was a clever repermission campaign that asked subscribers to opt back in. As part of the process, the brewing company also collected valuable data on beer preferences, zip codes, and birthdays for future segmentation. This strategy was highly successful, yielding a 50.6% unique open rate, a 38.1% unique clickthrough rate, and a 35% conversion rate, with 92% of those who clicked completing the action on the landing page.

Boulevard Brewing Company