Case Study: Boulevard Brewing Company boosts ticket sales and app downloads with emfluence

Boulevard Brewing Company - Customer Case Study

Boulevard Brewing Company, a brewery based in Kansas City, turned to emfluence to help drive national awareness and increase ticket sales for its growing annual Boulevardia craft beer festival. The challenge was to reach broader audiences to promote the event, its music lineup, and downloads of its branded mobile app.

emfluence implemented a targeted social media campaign on Facebook and Instagram using audience segmentation and new ad features like Facebook's mobile-only Canvas Ad. This solution delivered over 1.45 million impressions and achieved a 6.92% ticket sale conversion rate. The campaign also drove mobile app installs at a cost of $0.65 per install, roughly a third of the industry average.

Boulevard Brewing Company