Case Study: Centriq boosts AI Overview visibility with emfluence

ArcaMax Publishing - Customer Case Study

ArcaMax Publishing faced a challenge when Google's AI Overviews began dominating the search results for their target informational queries. As these new results consumed most of the page visibility, their blog posts were no longer being seen, causing a significant loss in organic impressions and traffic. They partnered with emfluence to help increase their brand visibility and reach this critical higher-funnel audience.

emfluence identified three key blog posts with high potential and made strategic optimizations to their headings, copy, and schema without creating new content. This approach successfully earned them citations in the AI Overviews. The results included a 300% increase in AI Overview citations, a 33% increase in organic brand impressions, and a 20% increase in organic traffic.

ArcaMax Publishing

Scott Wolf

Chief Executive Officer