Case Study: Vitra achieves interactive 3D user instructions and better ergonomic chair guidance with Emersya

Vitra - Customer Case Study

Vitra, the Swiss designer furniture manufacturer, wanted a more engaging, interactive user manual for its ergonomic office chairs to show how to adjust each part for optimal posture and comfort. The challenge was to provide interactive demonstrations of adjustment mechanisms, deep-zoom 3D viewing from every angle, and a more immersive product storytelling experience for online customers.

Emersya delivered a seamless API-integrated 3D viewer and tutorial iframe with numbered hotspots and multi-level triggered animations that play real-time demonstrations tied to step-by-step instructions. As a result, customers can directly interact with the chair in 3D, trigger each adjustment animation, zoom into materials and components, and learn correct setup more intuitively—boosting engagement and confidence.

Vitra