Case Study: Vitra achieves real-time Interactive 3D and AR configurators for billions of product variants with Emersya

Vitra - Customer Case Study

Vitra, the Swiss designer and manufacturer of iconic furniture, faced a product-visualization challenge: each product offered so many options, colors and materials that pre-rendering visuals for every configuration became impractical. They needed an engaging configurator that provided unlimited viewpoints, high‑quality close-ups, seamless switching between options and integration with their point-of-sale and ERP systems.

Using Emersya’s platform and an OFML importer, Vitra turned their existing 3D models and configuration logic into fully interactive web and in‑store 3D viewers in seconds, with AR previews for in‑space visualization. The solution links UI controls to the 3D viewer and to Vitra’s ERP to show live stock, delivery and price, and it sends screenshots and option data back to eCommerce and production; the result is real‑time, zoomable, full‑range customization from any angle and a seamless ordering workflow.

Vitra