Case Study: Samsonite achieves an immersive, interactive 3D in‑store shopping experience online with Emersya

Samsonite - Customer Case Study

Samsonite, the world leader in travel bags and luggage, sought to recreate the in‑store suitcase shopping experience online. Their challenge was to present products from every angle, show all color and size options, reveal interior and exterior details, tell a compelling product story, and let customers apply and preview custom engraving.

Using Emersya, Samsonite replaced 360° images with a fully interactive, animated 3D suitcase featuring multi‑level animations (open, lift handle, access pockets), instant color and size switching, and an API‑linked UI for real‑time engraving previews. The result is a more engaging, in‑store‑like online experience that empowers shoppers to explore and customize products in real time while allowing Samsonite to add or remove design options instantly and streamline their workflow.

Samsonite