Case Study: Salomon achieves 3D shoe customization with Emersya

Salomon launches 3D shoe customization with Emersya using 20-question project planning

Salomon, an iconic footwear and outdoor sports brand, faced the challenge of differentiating itself in a competitive market by creating an immersive online customization experience for its running shoes. They partnered with the vendor Emersya to develop an advanced 3D product configurator that would allow customers to personalize their shoes' style and components in real-time.

Using Emersya's interactive 3D platform, Salomon deployed a solution that included high-quality visualization, custom text personalization, and exploded views to showcase shoe technology. This provided an omnichannel customization experience that could be used online and in stores. The implementation by Emersya successfully transformed Salomon's digital customer journey, empowering runners to design their own perfect pair of shoes.

Salomon