Case Study: LEKI achieves interactive 3D product storytelling with Emersya

LEKI uses Emersya’s real-time 3D product storytelling to showcase 3 pole mechanisms and multi-language annotations

LEKI, a German brand specializing in sports equipment, was looking for a way to demonstrate the innovative mechanisms and technology of their premium trekking poles to online customers. Their challenge was to recreate an in-store experience by allowing users to interactively explore the product design and features from every angle. They turned to the vendor, Emersya, to utilize its Interactive 3D technology.

Using the Emersya platform, LEKI implemented a solution featuring triggered 3D animations that showed how the poles could be folded, assembled, and adjusted. This was complemented by multi-language annotations that highlighted key technologies. The solution empowered online customers to freely explore the product, providing a sophisticated and interactive tutorial that helped them better understand the unique design advantages. Emersya's technology successfully generated real added value for both the customer and the LEKI brand.

LEKI