Case Study: KitchenAid achieves immersive online 3D refrigerator customization with Emersya

KitchenAid - Customer Case Study

KitchenAid wanted to give online shoppers a simple way to discover and customize its built‑in refrigerator range, helping customers choose from many models and options. The main challenges were presenting both the interior and exterior, previewing colorways in a realistic kitchen setting, and communicating technical features clearly.

Using Emersya’s Interactive 3D configurator, KitchenAid created immersive kitchen scenes where users select colors/materials, trigger animations to open doors and compartments, and tap multilingual annotations that auto‑reframe the view to highlight features. A custom UI linked via API and automatic camera angles let customers explore configurations as if in a showroom, improving visualization and helping buyers make informed decisions.

KitchenAid