Case Study: Factor achieves interactive 3D bike customization with Emersya

Factor launches interactive 3D bike customization with Emersya in one web-based viewer

Factor, a manufacturer of ultra-performance carbon fiber bicycles, faced the challenge of creating a unique online customization experience for their PRISMA STUDIO paint program. They needed to provide customers with 360-degree visuals of the bike frame to preview different customizable zones in real time, offer a wide range of colors and finishes, and enable users to save and share their custom designs. They partnered with the vendor Emersya to achieve this.

Using the Emersya platform, Factor implemented an interactive 3D configurator seamlessly integrated into their website via API. This solution allowed customers to customize every aspect of their frame's appearance in real time, rotate the model, and zoom for detail. The Emersya platform also generated unique URLs for sharing designs and PDFs for download or direct submission to Factor’s sales team, streamlining the inquiry process and enhancing customer engagement.

Factor