Case Study: Dainese achieves real-time 3D motorbike suit customization with Emersya

Dainese enables 43,473,877,168,020,100,000 customization options with Emersya

Dainese sought to offer an online customization tool for their Custom Works bespoke motorbike suits, a service traditionally reserved for professional racers. Their challenge was to create a web configurator that could instantly manage over 43 quintillion product options, provide high-quality 3D previews from every angle, allow for real-time application of custom text and logos, and integrate dynamic pricing. They partnered with the vendor Emersya to implement a solution using its 3D platform.

Using the Emersya platform, Dainese defined customizable zones on 3D suit models and integrated a viewer into their website via API. The solution allows customers to click on parts of the model to customize them, upload and resize logos, and apply custom text, with the 3D view and price updating in real-time. At the end of the process, Emersya generates a summary page with screenshots and saves the configuration to Dainese's back office, enabling a complete made-to-order e-commerce experience.

Dainese