Case Study: Billabong achieves real-time 3D boardshort customization with Emersya

Billabong launches interactive 3D boardshort customization with Emersya

Billabong, a leader in the boardshort industry, sought a game-changing online solution to allow customers to fully customize its iconic shorts. Their challenge was to provide an interactive experience with realistic 360° previews, options for custom text and logos, and the ability for users to save, share, and reload their unique designs. They partnered with the vendor Emersya to achieve this using its interactive 3D platform.

Using the Emersya platform, Billabong developed a configurator with a real-time 3D viewer seamlessly integrated via API. This solution enabled customers to customize every part of the shorts, apply custom text, and see changes instantly. The implementation allowed users to save designs to favorites, share them via a unique URL, and reload them for future edits. Emersya's technology empowered Billabong to offer a highly interactive and sharable customization experience directly through its e-commerce site.

Billabong