Case Study: Billabong achieves interactive wetsuit customization with Emersya

Billabong launches a 3D wetsuit configurator with Emersya and 2-click save, share and replay

Billabong sought to revolutionize its eCommerce experience by offering online customization for its wetsuits. The challenge was to provide high-quality 360° visuals for customers to preview and select colors and patterns for each panel, and to enable them to save and share their final designs. To achieve this, they partnered with Emersya to implement an Interactive 3D product configurator.

Using the Emersya platform, Billabong developed a configurator where customers can customize every part of a wetsuit in real-time. The solution included a 3D viewer integrated via API, which allowed for instantaneous updates and automatic camera adjustments. Emersya's technology enabled customers to save a unique URL to share their design or revisit it later, and seamlessly add their custom-configured product to the cart, enhancing the online shopping experience.

Billabong