Case Study: Billabong achieves immersive 3D boardshort customization and seamless save‑share‑checkout with Emersya

Billabong - Customer Case Study

Billabong teamed with Emersya to build a game-changing online Custom Boardshorts configurator that lets customers design iconic board shorts with realistic 360° previews. The challenge was to deliver a fully interactive, in‑browser experience that supported selectable panels, multiple logo options, custom text/embroidery, and the ability to save, share and reload designs — all while integrating with Billabong’s e‑commerce flow.

Using Emersya’s Interactive 3D platform and JavaScript API, Billabong defined customizable zones, uploaded color/print/logo options, and embedded a browser-based 3D viewer that updates in real time as users click parts or pick options (the camera auto-focuses on selected areas). Customers can add and preview custom text/embroidery, generate sharable URLs and screenshots, save favourites, and send the finalized design to checkout. The result is a seamless, highly engaging customization journey that strengthens Billabong’s position in the market, boosts social sharing and simplifies conversion from design to purchase.

Billabong