Case Study: BIC Sport achieves immersive 360° Interactive 3D foil visualization and exploded assembly views with Emersya

BIC - Customer Case Study

BIC Sport, now part of TAHE, developed the Techno foil — a highly technical windsurf foil — and needed a way to showcase its materials, internal construction and how it fits onto specially designed boards for online customers. The main challenges were providing a 360° view of the design, presenting internal components, and demonstrating assembly and board integration clearly and interactively.

Using Emersya’s Interactive 3D platform, BIC Sport created triggered animations, exploded construction views and real-time 3D scenes that let users rotate, zoom and inspect the foil from any angle, see how components fit together, and watch the foil being fitted to the board or swapped for a standard fin. Multi-language dynamic annotations and deep zoom increased customer understanding and confidence, simplifying assembly for buyers and helping drive purchase decisions.

BIC