Case Study: a retail business achieves fewer returns and higher engagement with Emerline’s AR virtual try-on app

Retail Businesses reduces returns by 15% with Emerline AR shopping app

Emerline developed an augmented reality shopping app for retail businesses to address challenges such as a high rate of goods returns and poor customer experience. The client needed a mobile solution to help customers visualize products and improve their online shopping engagement, a need that became especially critical during the pandemic.

The solution Emerline delivered was a mobile app for iOS and Android featuring virtual try-on technology using photorealistic 3D models. This allowed users to view shoes from all angles and share images with friends. The results for the retail businesses included a 7% increase in footwear sales, a 28% rise in new buyers, a 15% reduction in returns, and a 50% decrease in transportation costs.