Case Study: Burford Capital achieves 55% traffic growth and faster publishing with Emergent Software's Umbraco modernization

Burford Capital drives 55% traffic growth with Emergent Software

Burford Capital, a global leader in legal finance and asset management, approached Emergent Software with a challenge. Their existing Umbraco-based website had become unwieldy with over 2,200 pages, creating a poor experience for both internal authors and external users. The outdated platform led to content management difficulties, a confusing tagging structure, and poor search engine visibility, all while needing a fast-moving timeline for a solution.

Emergent Software executed a full-site redesign and CMS upgrade for Burford. The solution included a modernized Umbraco platform with a block component architecture for easier publishing, a custom localization strategy for region-specific content, and a robust Marketo integration. The results were significant, driving a 55% increase in total traffic and a 70% rise in non-paid traffic. The project also won Umbraco's 2024 global "Best Editing Experience" award, validating the vastly improved internal workflow and author experience.

Burford Capital