Case Study: Praxus Health achieves a stronger, broader public health brand with Emergence

Praxus Health launches in 2024 with Emergence’s full rebrand and campaign support

Praxus Health, formerly known as 19 To Zero, faced the challenge of rebranding after the urgency of the COVID-19 pandemic subsided. The organization needed a new identity that was no longer tied to the pandemic to allow it to expand its scope and tackle broader systemic healthcare challenges. Emergence partnered with them to conduct a full organizational rebrand, including a new strategy, name, and visual identity.

Emergence developed the new name "Praxus Health" and a complete visual identity symbolizing collaboration and action. The solution included a messaging framework, a website, and a suite of branded materials. Following the successful launch, Praxus Health gained significant momentum, enabling it to take on new health topics and campaigns. Emergence also created a school-based vaccine campaign for Praxus, which used relatable messaging to foster open conversations about routine immunizations and build a foundation for lasting community health benefits.

Praxus Health