Case Study: Hospice of the Piedmont strengthens community trust and hospice awareness with Emergence

Hospice of the Piedmont boosts web traffic 3x with Emergence

Hospice of the Piedmont, a community-based nonprofit, needed to shift public perception of hospice care and refresh its 40-year-old brand to encourage earlier end-of-life conversations. They partnered with the vendor Emergence Creative for branding, community engagement strategy, and multi-channel media campaigns.

Emergence conducted in-depth research and implemented a comprehensive solution, including a new visual identity, updated messaging, and targeted multimedia campaigns like "6 Months to Live." This work led to measurable impact: the average daily patient census grew from 288 to 306, web traffic tripled, and consumer referrals increased by 28%. The campaigns also earned recognition, winning the 2024 Aspect Award for best multimedia campaign in the sector.

Hospice of the Piedmont