Case Study: East-West Seed amplifies its sustainable farming story with Emergence

East-West Seed reaches 108M audience with Emergence

East-West Seed, a company providing innovative seeds and services to tropical vegetable farmers, faced the challenge of overcoming limited crop yields and a historical focus on calories over nutrition in developing markets. The vendor Emergence was engaged to help reposition the company and expand its reach.

Emergence shifted East-West Seed's positioning from a seed company to a sustainable vegetable company, creating new messaging and a PR strategy. This was launched around the founder winning the World Food Prize, resulting in significant media coverage. Emergence achieved 156 media postings reaching an audience of 108 million, with an engagement score of 88 out of 100.

East-West Seed