Case Study: The Law Center achieves #2 national ranking for "motorcycle accident lawyer" with Emerald Digital

The Law Center ranks #2 nationally in 6 months with Emerald Digital

The Law Center, a consortium of seven law firms, faced the challenge of launching a new national brand with zero recognition and a generic name during the global pandemic. They needed to prove the model's viability within six months to maintain partner funding, competing against over 50 established entities in a hyper-competitive legal market. They partnered with Emerald Digital for a comprehensive solution involving legal marketing, SEO strategy, and a PR campaign.

Emerald Digital executed a multi-phase strategy that included immediate paid acquisition for leads, publishing medical authority articles, creating geographic landing pages, and orchestrating a massive PR campaign to transfer trust from the partner firms. This approach resulted in The Law Center achieving a #2 national rank for "motorcycle accident lawyer," generating over 5,800 contacts, 155,000 users, and 235,000 pageviews within the six-month deadline, proving the model's success for Emerald Digital's customer.

The Law Center