Case Study: Lumini Beauty Achieves $3.4M Pipeline in 60 Days with Emerald Digital

Lumini Beauty generates $3.4M pipeline in 60 days with Emerald Digital

Emerald Digital partnered with Lumini Beauty, a Samsung spinoff with award-winning AI skin analysis technology, to launch its B2B brand. The challenge was a complete lack of brand recognition in a crowded market, coupled with the need to sell a complex $10,000 product to skeptical dermatologists and med spa owners who required significant education and proof of ROI.

The solution implemented by Emerald Digital was a psychology-driven marketing playbook. This involved repositioning the brand using buyer psychology frameworks, creating a high-trust educational content strategy, and executing multi-channel lead generation with targeted video ads and geofencing. This approach generated 324 qualified leads at a cost of $12.59 per lead, building a $3.4 million sales pipeline in just 60 days for Lumini Beauty.

Lumini Beauty