Case Study: Loving Pets achieves 130% revenue growth with Emerald Digital

Loving Pets grows email revenue 4x in 24 months with Emerald Digital

Loving Pets, a premium USA-made natural dog treat brand, faced a significant brand crisis due to false social media allegations and stagnant revenue. Their email marketing system via Klaviyo was underutilized, lacking automation and failing to leverage their existing customer database. Emerald Digital was engaged to address these challenges.

Emerald Digital implemented a three-phase solution, beginning with crisis management to restore trust, followed by a complete overhaul of their Klaviyo email infrastructure with automated workflows. The final phase introduced a strategic promotional calendar and educational content. As a result, Emerald Digital helped Loving Pets achieve a 130% revenue growth in 24 months and quadrupled their email revenue.

Loving Pets