Case Study: Jerk House NYC achieves 2000% website traffic growth with Emerald Digital

Jerk House NYC drives 2000% traffic growth in 30 days with Emerald Digital

The customer, Jerk House NYC, was a group of three authentic Caribbean restaurants in New York City facing intense competition from 27,000 other establishments. Despite having exceptional food, they suffered from a complete lack of digital visibility, making it difficult to capture the crucial lunchtime revenue from nearby office workers. They engaged the vendor, Emerald Digital, for digital marketing services to address this challenge.

Emerald Digital implemented a hyperlocal marketing strategy that included surgical geo-targeted advertising and a systematic social media content engine. By focusing on a precise audience within a half-mile radius of each location and creating engaging content, they generated immediate visibility. The solution delivered a 2000% increase in website traffic, a 371% growth in social profile views, and a remarkably low $0.31 cost per engagement within the first 30 days.

Jerk House NYC