Case Study: Abeles & Heymann achieves 1 million engagements and breaks into secular markets with Emerald Digital

Abeles & Heymann drives 1M engagements in 150 days with Emerald Digital

Emerald Digital partnered with Abeles & Heymann, a 67-year-old kosher hot dog manufacturer, to tackle the challenge of breaking into highly competitive secular markets. The brand had zero secular awareness and needed to compete against corporate giants with vastly larger budgets during the most saturated BBQ season in history, all within a tight five-month timeline to prove viability.

The solution implemented by Emerald Digital was a psychology-driven, multi-platform social media strategy focused on entertainment content. This involved extensive content engineering to remix proven viral patterns and a platform-specific orchestration that optimized for each channel's unique audience. As a result, Emerald Digital generated over 1 million brand engagements in 150 days, achieved a 23,667% reach increase, and drove 47% follower growth, successfully launching the traditional brand into new viral prominence.

Abeles & Heymann