Case Study: Vocus achieves high-quality lead generation with emedia

A emedia Case Study

Vocus - Customer Case Study

Vocus, a cloud-based marketing and public relations software provider, needed a cost-effective way to promote its content and reach a defined audience of marketing and PR decision makers. The company wanted to run lead generation campaigns that would generate and nurture qualified leads for sales, and turned to emedia for support.

emedia recommended a Cost Per Lead program placed in marketing and technology bulletins, targeting senior Marketing, PR, and Communications managers at larger companies. The campaign delivered 150 leads in just one month, ahead of the planned two-month schedule, with most leads arriving in the first two weeks. Vocus also praised emedia’s retouch service for helping nurture leads further down the funnel.

Open case study document...