Case Study: RedEye generates qualified marketing leads with emedia

RedEye - Customer Case Study

RedEye, a provider of multi-channel marketing automation solutions for CRM programmes, needed qualified new business leads and greater exposure among its target audience in a fast-growing marketing automation market. To support this, RedEye worked with emedia to reach relevant prospects and promote its marketing technology offering.

emedia delivered two lead generation campaigns using marketing bulletins with more than 113,000 marketing decision makers subscribed, featuring whitepapers from RedEye’s resource library. The campaigns targeted influential marketers at companies with over 250 employees, were completed within six weeks each, and generated predetermined qualified leads while also giving RedEye brand exposure to over 113,000 active UK subscribers.

RedEye

Abby Richards

Marketing and Events Manager