Case Study: Prophix Generates $135k Pipeline with emedia

Prophix - Customer Case Study

Prophix, a Corporate Profit Management platform for enterprises and SMEs, needed to improve its content syndication efforts beyond simply generating volume in North America. As its lead generation program matured, the company wanted higher-quality leads that mapped to opportunities, supported by stronger feedback loops and better content decisions for the finance audience.

emedia provided content syndication through its CFO Update and other email bulletins, working with Prophix on a cost-per-lead basis and refining targeting, calls to action, and content strategy. With emedia’s guidance and creative services, Prophix uncovered 4 new opportunities and influenced 7 more in 16 months, generating $135k in pipeline and helping the team expand headcount for additional marketing efforts.

Prophix

Peter Dao

Prophix